The Caribbean's
tired, and the Bahamas have been done. Cruisers
willing to fork over the big bucks tend to head
to more exotic waters aboard small ships that
offer either over-the-top luxury or
expedition-style learning.
An ultra-expensive
itinerary is often only available a few times a
year, maybe even just once.
“From a passenger
perspective, our most expensive voyages tend to
be in the Baltic,” says David Morris, Executive
V.P. of Worldwide Sales and Marketing at
Silversea Cruises ”Many guests want to
visit the Baltic, but the region has a
relatively short cruising season. As a result,
not much discounting is needed to fill the
ships.”
True enough. The
seven-night August 11 sailing aboard the
382-passenger Silver Shadow out of Copenhagen is
going for $890 per person a day, and that’s for
the lowest category suite—a ritzy
287-square-foot abode with a marble bathroom,
walk-in closet and private veranda.
Mary Jean Tully, Chairman and CEO of
Ontario-based Cruise Professionals, concurs with
Morris. For her business, Baltic and Alaska
cruises tend to be expensive. Cruises including
Dubai are also going for top dollar. Antarctica
sailings, generally offered between only
December and February, typically trade at high
per diems as well.
Just look at
Lindblad Expedition’s 23-night Antarctica cruise
next February. Starting rates come in at just
over $650 per person a day—and for good reason.
“Ultimately, it’s
the quality of research personnel and equipment
that makes the difference,” says Sven Lindblad,
president and CEO of Lindblad Expeditions. The
company spent two years researching how to
safely allow passengers to kayak in Antarctica.
Aboard the National Geographic Endeavour, they
use a super sophisticated ROC (remote operated
vehicle) for deep-water exploration and filming.
In justifying the
hefty price tag for the Silver Shadow’s Baltic
sailing, Silversea spokesman Brad Ball points to
three factors: the season (August practically
guarantees great weather and calm seas), the
ports (three full days in St. Petersburg), and
the cruise length. A one-week sail from Saturday
to Saturday is very appealing to busy executives
with limited vacation time.
Mark Conroy,
President of Regent Seven Seas Cruises, says
expenses also play a part in setting cruise
fares. Tahiti and Antarctica are pricey because
everything has to be imported, particularly
fuel. Alaska cruise expenses are steep due to
high port, pilot and government charges.
Transits of the Suez and Panama Canal also come
with substantial fees.
“To give you an
example, our 50,000-ton Mariner with 690 guests
pays $150,000 to transit the Panama Canal, which
comes to almost $220 per guest,” says Conroy.
Itineraries that
cost big bucks are often packaged with
correspondingly expensive shore excursions.
During the Wind Surf’s pricey May 20 cruise
along the French Riviera, the ship was anchored
off the shore of Monaco for three days during
the Grand Prix. For $1,900 per person, guests
were able to have reserved trackside seating for
the time trials and the final race, plus private
receptions and commemorative souvenirs.
Of course,
there’s also the one-upmanship factor that
motivates people to choose their cruises. Like
handbags, cell phones and sports cars, cruise
itineraries go in and out of fashion for all
kinds of reasons. The pace of booking tends to
reflect what is hot at the moment, Conroy says.
For some, what’s
hot is drinking champagne and doing the New
Year's countdown while sailing among the
well-trodden, not-so-exotic haunts of the
Caribbean. Seabourn’s two week-long cruises over
New Year’s Eve aboard the small and stylish
Seabourn Pride and Seabourn Legend are going for
no less than $699 to $2,078 per person per day.
To identify the
most expensive cruise itineraries, we calculated
per diem rates, based on double occupancy, for
each cruise so that length of cruise wasn’t the
deciding factor. We based the comparison on each
ship’s lowest-category cabins and we only
considered vessels that had the capacity to
carry 30 or more passengers.